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E-Shop Tik Tok.

E-Shop Tik Tok.

Untill recently, Tik Tok users have been able to make purchases through advertisements. Soon, they will be able to buy things directly through short videos in the app.

Shopify, an e-commerce company, already has an agreement with Tik Tok allowing merchants to create ads through videos.

In a statement, it said that now companies will be able to add an e-shop shopping tab to their Tik Tok profiles which will link the use directly to the e-shop for purchase completion.

To date, the shopping tool is running on a trial basis and is available to merchants in the US, Canada and the UK. In the coming months it will be rolled out to more countries.

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Author: Vlachogiannis L. George

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